Samuel Noriega
Samuel Noriega is an ecommerce and Shopify specialist who contributes to Fashionable Canes on topics related to ecommerce technology, technical SEO, product discovery, and the online shopping experience.
He works with Fashionable Canes to improve the technical foundation of the store and make it easier for customers and search engines to discover useful product and educational content.
Areas of Expertise
- Shopify and Shopify Plus
- Technical SEO
- Ecommerce performance
- Product discovery
- Website accessibility and usability
Samuel is also the founder of Shugert , an ecommerce engineering and digital growth agency. You can also find him on LinkedIn .

